theme ©
Smell Mind, Sight, Sound, Taste, Feel
the customer is inundated with so many different options. They have so many things to choose from but if women who collect fashion don’t see something that really strikes them as unique, they don’t bother anymore…It’s a new way of buying.
Curator Cues

Refinery29: E-shopping gets smarter with AHAlife

- Beautiful objects aside, the personal questionnaires (a perfect blend of humor and intimacy) alone keep us hooked.

- The in-depth research of each curator and the products on sale to the public lets the shopper identify which curators’ products would be in line with his or her taste. What you buy is selected by real people with really covetable careers and impeccable taste. 

That was quite a feat, I suspect, to look good and still not be talked about for your clothes.

Anya Hindmarch on Margaret Thatcher